The final phase of redeveloping the Jimmy Barnes online presence was to redesign and integrate a new online shop.
shop.jimmybarnes.com
The Jimmy Barnes official store gives fans an easy-to-use online shopping experience to purchase an increasing selection of Jimmy Barnes merchandise.
The store launched at the end of January 2011 to a flood of positive feedback. Many fans who previously had no way of purchasing merchandise were quick to embrace the store, including a surprising number from outside Australia.
Within hours of the official launch being announced the shop generated significant sales. It is currently averaging a 1.62% conversion rate and growing, with plans to expand the product offering and further refine the marketing approach.