Developing a well-thought out email marketing strategy complimented by a strong focus on increasing subscriber numbers can build a surprisingly effective marketing channel.
Approach
Email marketing can be incredibly effective, but an over-enthusiastic approach to designing a sign-up form can result in a very ineffective funnel: put simply, requesting more than a name and email address on an initial form reduces your sign-up rate dramatically.
We prefer a very minimal approach to sign-up forms as there are always opportunities in follow-up communications to collect more detailed information.
Features
Our email marketing system includes all the features you'd expect in a modern Electronic Direct Marketing (EDM) system: easy management of subscriber lists, detailed information on campaign performance (from open and click-through rates to shares across social networks), and the required unsubscribe and user management features recipients (and legislation) expect.